Business MasterCLASS: 12-Week Business Training Course

The Business MasterCLASS is a 12-week business training course for owners who want a stronger, more manageable company. Each week covers one important part of business, including time, money, customers, systems, team, leadership, and planning.

This isn’t a course where you just sit back and watch the videos, forget them and move on. You’re encouraged to learn the concepts, apply them to your business, and come back each week with questions, results or even a few “what am I doing wrong?” moments to work through with your coach.

Build a Business That Works Without You Through Practical Business Training

A business does not grow well from one good marketing idea or one sales lesson. The parts have to work together. Cash flow, customers, systems, time, team performance, planning, and profit all affect each other.

The Business MasterCLASS helps owners look at those areas in a structured way. You are not learning random tips. You are working through the main parts of a successful business and applying them to your own company as the class moves forward.

More Than Another Business Course: A Practical MasterCLASS You Apply Every Week

Some business courses give you a lot of information but no real follow-through. That can feel useful at first, then nothing changes.

This MasterCLASS is different. Each week, you learn a concept, look at what it means for your business, take action, and return with questions or progress. That rhythm matters. It keeps the course tied to real work, not just ideas.

Live, Facilitated Business Learning

The class includes weekly facilitated sessions with an experienced business coach. You can work through real business issues instead of trying to figure everything out alone. The coach guides the discussion, asks questions, and helps connect the lesson to your company.Business owners looking for ongoing learning alongside other owners can also explore group coaching.

Accountability Between Business Training Sessions

Good ideas are easy to collect. Follow-through is harder. The Business MasterCLASS includes action steps, measures, and review points, so progress does not get lost between sessions. You can see what worked, what did not, and what needs another look.

Practical Application Inside Your Own Business

You do not wait until week 12 to start using what you learn. Each session gives you something to apply that week. It may be a number to review, a system to improve, a sales step to test, or a time habit to change.

Learning Supported by an Experienced Business Coach

A video can teach a lesson, but it cannot always challenge your thinking. In this MasterCLASS, the coach helps you question old habits, review your decisions, and apply the framework in a way that makes sense for your business, while owners who need more individualized support can also explore one-on-one coaching .

Business MasterCLASS: Practical Skills Training Across Your Business

This business MasterCLASS covers the skills owners need to run a better company. The focus is not academic theory. It is about useful tools, clearer thinking, and better control across the parts of the business that affect growth.

Business Strategy, Planning and Goal Setting: Learn how strategic planning can give the business a clearer direction. You will review goals, priorities, and the plan behind them. A good strategy should help you decide what matters now, what can wait, and what the team should focus on next.
Financial Control, Cash Flow and Profitability: Learn how to understand the numbers that shape your business. This includes cash flow, profit, margins, and basic financial control. When you understand the numbers, you make decisions with less guessing and more confidence.
Business Systems and Operational Efficiency: Learn how systems help save time, reduce mistakes, and make work easier to repeat. Strong systems help a small business run with less confusion. They also make it easier to scale your business without every answer coming from the owner.
Time Management and Owner Independence: Learn how to review where your time is going and what needs to move off your plate. Many business owners stay trapped in tasks they should not own forever. Better time control creates more space for planning and leadership.
Decision-Making and Business Accountability: Learn how to make clearer decisions and follow through on them. Accountability helps owners stop drifting between ideas. It also helps the team understand what was agreed, who owns it, and when progress should be checked.

What You’ll Learn in the 12-Week Business MasterCLASS Program

The course works through one core business area each week. The order matters. You start with the bigger framework, then move into time, customers, sales, systems, team, management, money, and personal success.

Week 1 - 6 Steps to a Better Business

Learn the ActionCOACH 6-Steps formula for building a better business. This week gives you the main framework for the course and helps you see which parts of the company need more attention.

Week 2 - Destination Mastery

Review your vision, mission, and direction. This week helps connect your business goals with your personal goals, so the company is not just growing for the sake of it.

Week 3 - Time Mastery

Time is one of the biggest pressure points for owners. This week covers Covey’s time management matrix, self-management, and practical ways to prioritize your work.

Week 4 - 5-Ways and Conversion Rate

Learn the 5-Ways framework and how conversion rate affects profit. This week helps you look at the small numbers that can make a real difference to business growth.

Week 5 - Lifetime Value and Average Value Sale

Learn how to calculate customer lifetime value and review ways to increase average sale value. This helps you get more from each client relationship without always chasing new leads.

Week 6 - Repeat Business and Margins

Focus on loyal customers, repeat business, and stronger margins. Growth is useful only when the company keeps enough profit, so this week looks at the quality of revenue, not just the amount.

Week 7 - Target Market and Leads

Identify your target market and review lead generation strategies. Not every customer is the right customer. This week helps you focus on the people most likely to buy, return, and value what you offer.

Week 8 - Systems

Learn how better systems can save time, reduce errors, and make the business easier to run. This week is especially useful for owners who feel like too much still depends on them.

Week 9 - Six Keys to a Winning Team

Learn how to build a stronger team and become a better leader. This week focuses on the six key areas that help staff support the company’s vision and deliver better results.

Week 10 - Management and Leadership

Review the difference between management and leadership. This week helps you define your role, improve team motivation, and lead people with clearer expectations.

Week 11 - Financial Mastery

Learn the numbers that matter, including Profit and Loss, Balance Sheets, cash flow, and investments. This week helps you build a stronger financial mindset and make better business decisions.

Week 12 - Formulas for Life Success

The final week connects business progress with personal and professional goals. You will review formulas such as Dream, Goals, Learn, Plan, Act and BE x DO = HAVE.

Business MasterCLASS Program Investment

Business Training Program

$1500

(Weekly Payment Plans Available)

Who Should Take This Business MasterCLASS Course

This course is specifically geared towards people looking for practical business skills, not just theoretical knowledge that’s only good in a classroom. It’s a great fit for anyone who’s in charge of making decisions about people, numbers, customers, systems and how the business is actually performing.

Business Owners Preparing for the Next Stage

This course will really help business owners who’ve already got a business running, but need to get their systems in order, improve their planning, get a clearer view of the numbers, or get to a point where they’re no longer stuck in the weeds on a daily basis. If your business relies far too heavily on you and you’re not sure how to get off that treadmill, this course is a good place to start.

Entrepreneurs Building Stronger Business Foundations

Entrepreneurs often have to move fast. That can be a real strength but it can also leave some big gaps. This MasterCLASS will give you a solid foundation in areas like planning, managing money, looking after customers, building systems and getting your team on board.

Professionals With Wider Commercial Responsibility

This course can also help professionals whose role now includes more than their original skill. If you are responsible for people, numbers, customers, systems, or business performance, the class gives you a clearer framework for making better commercial decisions.

Meet Your Business MasterCLASS Coaches

The Business MasterCLASS is led by coaches who work with business owners on real company issues. They bring structure, coaching experience, and practical guidance to each session.

Tom Dougherty

Global Award Winning Business Coach,
Certified Master Coach, & Executive Coach

Kevin McKamey

ActionCOACH Business Coach,
Sales Trainer & Leadership Coach

Why Choose ActionCOACH of Arizona for the MasterCLASS Business Training?

ActionCOACH of Arizona combines a structured business training program with weekly sessions led by experienced local coaches. The MasterCLASS uses proven ActionCOACH methods and keeps the focus on real business situations, so owners can apply what they learn as the course moves forward. Regular action steps and accountability help turn each lesson into something practical, while the coaches bring real business experience to the discussions and help participants work through decisions, challenges, and priorities.

Our Programs

1 On 1 Business Coaching

Get MASSIVE RESULTS with Customized, Private Coaching Sessions

Group Business Coaching

Transform your business and achieve your goals with expert guidance.

Busines Coaching Workshops

Our workshops are designed specifically for professionals.

Frequently Asked Questions

What is a Business MasterCLASS?

A Business MasterCLASS is an intensive learning experience that helps business owners and entrepreneurs build stronger business skills. It may be delivered live or through video content, but the goal is the same: to teach useful strategies from experienced business professionals. In this 12-week course, you work through areas such as strategy, cash flow, customers, systems, team, management, and business growth.

Do I need prior business experience to join the Business MasterCLASS?

No advanced business background is required to join the Business MasterCLASS. The course is designed to help business owners, entrepreneurs, and professionals understand the key parts of running a stronger company. It works best if you already have a business, role, or idea you can apply the lessons to during the 12 weeks. You do not need formal business training before starting.

How long do I have access to the Business MasterCLASS materials?

Access to Business MasterCLASS materials may depend on the program setup at the time you enroll. The course includes weekly facilitated sessions and video content to support the lessons. In some business MasterCLASS programs, access may continue while a subscription or enrollment remains active. If long-term access matters to you, check with ActionCOACH of Arizona before joining so you know exactly how long the materials are available.

Is the business course live or pre-recorded?

The Business MasterCLASS includes weekly facilitated sessions, so it is not only a pre-recorded course. Video content is included to support the learning, but the main value comes from the live class format, coach facilitation, questions, action steps, and accountability between sessions. You learn the concept, apply it, and return with progress or questions.

Can I join the Business MasterCLASS course if I’m located outside of Arizona?

Yes, you may be able to join from outside Arizona if the current course format allows virtual access. The Business MasterCLASS includes facilitated sessions and video content, so it can work for owners who are not local when online attendance is available. Before enrolling, check the current setup with ActionCOACH of Arizona to confirm whether remote participation is available.